Research Tech (ResTech) offers a great avenue to apply AI and Machine Learning the modern context of doing business. As businesses across industries face an uncertain 2021, one thing remains clear: a constantly-shifting public health and economic landscape will affect everything from customers' purchasing decisions, to their likes and dislikes about the products and services they use. Companies looking for more effective ways to keep their finger on the pulse of their customers in 2021 must look beyond multiple-choice survey responses or numerical scores. Instead, they should focus on collecting open-ended survey responses to understand what their customers are saying in their own words--complete with slang, emojis, and misspellings--if they want to truly understand what their customers are thinking. For decades, analyzing these open-ended responses has been a tedious process, with researchers reading and tagging each response to count concepts to quantify concerns and identify representative verbatims.